Tickets for events at Mandalay Bay Convention Center and Michelob ULTRA Arena opes to the public this Thursday at webridgeexpo.com
Major Acts + Rising Stars: Full Lineup Featuring 10 Artists Including HWASA, JESSI, DYNAMIC DUO, and More! GRAMMY Museum returns to host their own stage featuring Q&A panel discussions with artists at three-day expo.
WE BRIDGE, the three-day convention and two-day music festival celebrating Asian entertainment and culture, has announced the final acts for its Vegas event taking place April 26 - 28 at the Mandalay Bay Convention Center (expo) and Michelob ULTRA Arena (concert). Joining the previously announced artists are NMIXX, KARD, TEAM BEBE, and highly-anticipated rookie boy-group ALL(H)OURS. This will complete a killer lineup that will be boasting some of K-Pop's hottest trending names!
Building off of 2023's wildly successful inaugural event that showcased performances, panel conversations, and fan engagements with ENHYPEN, MONSTA X, JESSI, BamBam, KANGDANIEL, Dreamcatcher, CIX, ONEUS, VIVIZ, and BE'O, the 2024 iteration is set to return with an even wider variety of entertainment. WE BRIDGE's vision is to shine a light on Asian artists and their artistry by providing a platform for emerging talent to make their U.S. introduction and reuniting legendary names with their fans alongside today's current artists who are paving the way for Asian entertainment. Furthermore, the event strives to build a space for all fandoms to unite and connect with their online friends in real life for a community and experience unlike any other.
The 2024 Lineup
ALL(H)OURS
The newest boy band to hit the K-Pop scene under EDEN Entertainment. The seven-member boy band consisting of Kunho, Youmin, Xayden, Minje, Masami, Hyunbin, and ON:N, made their official debut on January 10, 2024 with their mini album, 'ALL OURS,' -- featuring their powerful title track, "GOTCHA." This is a group your won't want to miss as ALL(H)OURS embarks on making their U.S. debut during WE BRIDGE's expo and festival!
AMPERS&ONE
Another seven-member group you will want to keep your eyes on! This exciting and youthful rookie boy group consists of members Mackiah, Seungmo, Kyrell, Siyun, Jiho, Brian, and Kamden -- under FNC entertainment -- who made their debut on November 15, 2023. Although the group is just now stepping into the K-Pop scene and making their U.S. debut during WE BRIDGE's event, they have already begun to solidify a global fanbase.
JESSI
Iconic Korean-American rapper and singer, Jessi, who made her solo debut on December 1, 2005, with the song, "Get Up" will be performing at the 2024 WE BRIDGE expo and festival in April! Jessi made her most recent comeback with single, "GUM," which, like all of this queen's releases, has become a fan-favorite!
KARD
Talk about an experience like no other! HIDDEN KARD! If you have not had the opportunity to see Somin, Jiwoo, J. Seph, and BM live, you don't know what you're missing! Talk about a live performance that is unmatched by your typical K-Pop concert vibes, this group knows how to make you want to get up and dance -- effortlessly! KARD has always had a unique sound that sets them apart from other K-Pop Co-ed groups, and their stage presence screams, "LET'S HAVE FUN!" For those who do not listen to KARD now, you will leave with a KARD song on your playlist!
NMIXX
This JYP girl-group is rather cute and quirky live. They know how to make everyone feel at ease when they're speaking, and they also know how to keep the mood light. NMIXX was created by SQU4D, a sub-label of JYP Entertainment. The group consists of members Lily, Haewon, Sullyoon, Bae, Jiwoo, and Kyujin, who made their official debut on February 22, 2022 with single album 'Ad Mare.' Since their debut, the girls made their U.S. debut during KCON's KCON Premiere 2022, collaborated with DreamWorks Animation to release the Korean version of "Hey Gabby!," and "Sprinkle Party!," embarked on their Nice to MIXX You Showcase Tour -- a 13-day tour across the U.S. and Asia, and released their thrid single album with title track, "Party O'Clock."
CRAVITY
LUVITY! You have waited long enough! Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin will be making their return to the U.S. in April! Starship Entertainment's nine-member boy group made their official debut on April 14, 2020 with, 'Season 1. Hideout: Remember Who We Are" featuring title track "Break All The Rules." CRAVITY was dubbed as "Monster Rookies" in 2020 as they attracted the attention of global fans, and became the first rookie artist to debut on the Billboard K-Pop Hot 100 while earning numerous awards. Since their debut, the group has released several fan favorite songs -- "Jumper," "Veni Vidi Vici," "Bad Habits," "Adrenaline," "Boogie Woogie," "Gas Pedal," "Groovy," and "Cheese," just to name a few -- earned the "Silver Creator" award on TikTok, performed at KCON's KCON Premiere 2022, and held their first solo U.S. Tour!
DYNAMICDUO
South-Korean hip-hop duo -- Choiza and Gaeko -- who rose to fame with their debut album "Taxi Driver;" which became the best selling Korean hip hop album in South Korea with sales of 50,000 copies in the first month after its release. The duo's second album, 'Double Dynamite,' won Best Hip Hop Album at the 2006 Korean Music Awards. Later in 2006, Choiza and Gaeko established their own hip hop record label, and what we know as Amoeba Culture. Dynamic Duo has consistently released award winning songs -- while continuing to release fan-favorite viral tracks, such as "Smoke" and "AEAO."
HWA SA
Well-known MAMAMOO rapper, vocalist and maknae! Hwa Sa began her solo career on February 13, 2019 with her digital single album 'TWIT.' She later released "Maria" in 2020, "Guilty Pleasure" in 2021, and her latest single, and first release since joing P Nation, "I Love My Body" in September 2023.
KISS OF LIFE
Rookie girl-group consisting of Natty, Belle, Julie, and Hanuel will also be making their U.S. debut at WE BRIDGE expo and festival. The four member girl group made their official debut on July 5, 2023 with their their self-titled mini album, 'KISS OF LIFE.' The group's name is a representation of the girls' ambitions and goal to revitalize and bring fresh life to the K-Pop scene!
Team BEBE
The winning dance crew of the dance competition reality show "Street Women Fighter 2," consisting of members Bada, Lusher, Kyma, Tatter, Minah, Cheche, and Sowoen.
WE BRIDGE is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. IPE is best recognized as the team who turned the Las Vegas Strip purple in April 2022 for 'The City' project with megastar group BTS who performed four sold-out nights of their 'Permission To Dance On Stage' tour at Allegiant Stadium. The company also recently worked with K-Pop living legend THE RAIN for the U.S. leg of his highly anticipated comeback world tour. With the explosion of Asian influence on mainstream pop culture around the world and its tremendous impacts across music, film, art, and fashion, WE BRIDGE's mission is to connect these various creative expressions with the artists and cultures that are fueling them within one epic experience. The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now, new, and next in all aspects os Asian pop culture.
We are excited for our continued partnership with WE BRIDGE," said Michael Sticka, President/CEO of the GRAMMY Museum. "WE BRIDGE isn't just an event; it's a vibrant platform for cultural exchange and artistic expression, which aligns with the Museum's mission nad values. We look forward to our second year of collaboration and the opportunity to again showcase our renowned public programming alongside our unwavering commitment to diversity and heritage across communities and music's many genres."
Projected to be one of the largest West x East Asian-centric events of the year, get up-to-date news by following WE BRIDGE on:
Twitter | Instagram | TikTok | Facebook | YouTube
and join the conversation by using #webridge2024 and #nownewnext
Thank you to Miller PR for this opportunity!