Over 100,000 domestic and global attendees celebrated their New Year's at SeoulCon
SeoulCon x World K-Pop Festival attracted 4,000 attendees who joined the countdown to 2024
6 global influencers joined attendees in the bell-ringing ceremony at Bosingak Pavilion
“We want to make Seoul a center of world media and content by gathering influencers who influence them in Seoul and holding people-centered events. Humanity's industrial trend has changed from agriculture to industry, and from knowledge and information to information and communication technology. Cultural content, and media and content that deliver this in an easy and fun way, will lead the global industrial trend.
~Kim Hyun Woo SBA CEO
Seoul Business Agency (SBA) successfully hosted SEOULCon 2023, the world's first two-day cultural exhibition that brought technology and entertainment to the heart of Seoul on New Year weekend to ring in 2024 with over 100,000 attendees -- including more than 3,000 global influencers!
SEOULCon, the two-day annual cultural exhibition, took place on December 30 and 31 -- hosting a magnitude of illustrious content from the biggest shows on Netflix, such as "Single’s Inferno" and “Physical 100.” Tech and entertainment enthusiats from around the world -- including League of Legends' World Champions T1 team -- greeted the new year together by counting down at the sold-out SEOULCon x World K-Pop Festival held at DDP Oullim Square with riveting performance from K-Pop heavyweights such as Jay Park, CHUNG HA, ASH ISLAND, APINK, DJ Soda, Lee Gikwang of HIGHLIGHT, 82MAJOR, and more.
Along with these riveting performances, attendees witnessed the Hallyu Star and Global Influencers Awards event that presented beloved actors such as Lee Jun-Ho with awards for their acting performances in popular series. As time ticked down to welcome 2024, 6 global influencers -- Kristel Fulgar, Kika Kim, Elina Karimova, Anushka Sen, Cassandra Bankson, and Kem -- would welcome 2024 with the bell-ringing ceremony in Seoul alongside a collective virtual audience of 140 million via live streaming across Youtube, Tiktok, and Facebook.
Having earned the title of the world’s largest influencer expo with visitors from over 50 countries and more than 3,000 influencers, the 100,000+ attendees connected through immersive experiences and global brand presentations, we are excited to see what SBA has planned for the rest of 2024.
All photo credits belong to: 한국연예매니지먼트협회(Korea Entertainment Management Association)
A big thank you goes out to Miller PR for allowing us the opportunity to provide covering for this exciting event; and to those who worked so hard to create and host such an astonishing event!