Welcome back #SoundLovers! #EVERY we have some exciting news for you!
NACE Ventures, a leading entertainment company committed to championing emerging talent and fostering diversity announces an exciting partnership with Favor Entertainment, an entertainment agency based in South Korea. This collaboration marks a significant step towards promoting the South Korean idol rock band W24 in the North America market, leveraging NACE Ventures' extensive network and Favor Entertainment's expertise to elevate the group's presence and upcoming album.
The band's name, W24, is short for World 24 Hours which expresses the band's desire for their music to be loved and listened to al around the world for 24 hours. The four-member rock band -- consisting of leader and guitarist Kim Yun-soo, drummer Kim Jong-gil, vocalist Cheong Ho-won, and keyboardist Park Aaron (currently serving in the military) -- made their debut on March 8, 2018, with "Always Missing You." By the end of their first year, the quartet had received the Focus Award at the Asia Artist Award, and traveled to Chile to become the first K-Pop group to appear at the Teletón charity event. In 2019, the band released their official fandom name EVERY, explaining the meaning behind it -- every one, every time, every thing, every second, every nation. Since their debut, the quartet has shown that they are an emerging presence within the music industry, as they have built a loyal fan base across not only South Korea, but also Europe and South America. In late 2023, the band had concluded a four-stop tour in the UK which took them to Manchester London and Bristol, and had to postpone their Europe leg of the Born Again tour -- which has now been announced to take place in September.
As part of the partnership, NACE Ventures will lend its strategic support to enhance W24's North American presence and facilitate the promotion of their highly anticipated upcoming album -- currently in the works. With a focus on breaking down barriers for creative talent and brands, NACE Ventures is dedicated to providing W24 with the platform ad resources they need to thrive in the competitive entertainment industry.
Favor Entertainment, known for its expertise in artist management and content production, shares NACE Ventures' vision of promoting cultural exchange and fostering global fandoms. By joining forces with NACE Ventures, Favor Entertainment aims to expand W24's reach and connect with fans across borders.
"We envision this collaboration with NACE as not only a pivotal milestone for W24's expansion into the U.S., a journey steadily prepared since the group's debut, but also as a crucial initial stride for Favor Entertainment's artists to venture into the U.S. market in the future." - Song Seung-jong, Favor Entertainment representative
As NACE Ventures and Favor Entertainment unite their expertise and resources to propel W24's journey into North America, fans can anticipate an electrifying fusion of cultural exchange and musical innovation. This partnership not only signifies a bold step towards expanding W24's global footprint but also underscores the companies' shared commitment to celebrating diversity and nurturing emerging talent.
With the upcoming album poised to captivate audiences on both sides of the Pacific, the stage is set for W24 o leave an indelible mark on the North American music scene.
In response to the partnership, NACE's CEO, Dulce Aranda, added:
"This collaboration truly reflects our commitment to nurturing cross-cultural dialogue and uplifting diverse voices in the entertainment industry. We're excited to join forces with Favor Entertainment and W24, adding their unique creativity and passion to enrich the North American music scene.
LEARN MORE ABOUT NACE, FAVOR ENTERTAINMENT, and W24
NACE | FAVOR ENTERTAINMENT | W24