Welcome back #SoundLovers! As the entertainment industry continues to grow, so does its number of competitors. We have seen several new ideas show up in the entertainment industry lately -- including Konnect'd Entertainment's first ever phoneless concert which created an unforgettable experience as attendees were immersed in the moment of what was happening on the stage in front of them!
Another interesting approach in the industry is that start of Studio PAV's SHOW[K]ASE platform which was created so that "K-Pop fans could develop a closer relationship with artists, and allow [fans] to be the reason for [the artists'] success." - SHOW[K]ASE Team. While this piqued our interest in wanting to learn more about why SHOW[K]ASE was created, and what role fans would play in the success of these artists, we took a moment to sit down and talk with the team at SHOW[K}ASE about their inspiration for this platform, and their pledging process.
Thank you for taking the time to talk with us here at K Fuse and allowing our readers an opportunity to get to know SHOW[K]ASE better! Could you please take a moment to introduce yourself and your role in SHOW[K]ASE?
Sergio: My name is Sergio Uzeta, I’m the marketing manager of Studio PAV and part of the work team for SHOW[K]ASE. We all have similar roles in the SHOW[K]ASE team, and we try to assist and collaborate in as many aspects as possible - from contact with Artist Management, content creation, direction of the artist on our platform, community management, etc.
Makayla: Hello! My name is Makayla Lewis, and my main role in Studio PAV is monitor engineering and tour operations while being the leader of the SHOW[K]ASE team! As Sergio has mentioned, our team constantly works together on everything from content ideas to scripts and tour planning. Even though I lead my teammates, I’m not alone in making what SHOW[K]ASE is today.
What inspired SHOW[K]ASE?
We wanted to create a platform where K-Pop fans could develop a closer relationship with artists, and allow them to be the reason for their success! We try to create exclusive content that involves the interaction of fans so that they can become closer to the groups we introduce in our platform. Our ultimate goal is to provide a playground where fans and artists support and elevate each other!
Could you introduce some of these roles and how they help make SHOW[K]ASE what it is today?
There are no formal roles in our team, but if we had to boil it down to as any entertainment company, there are several roles that help make SHOW[K]ASE successful.
You have partnered with a lot of artists who are underrepresented in the U.S.. How do you decide which groups to partner with?
As a group, we each give out our opinions on up and coming groups in the industry that would be a good fit for SHOW[K]ASE, but ultimately, we have to give credit to our upper management who actually goes to Korea to make these connections with various companies. He’s the main reason we are able to work with some really amazing groups. We are open to work with any group or artist that wants to put themselves out there through SHOW[K]ASE!
For our readers who may not be familiar with the pledging process, could you elaborate on how that works? What inspired the pledging process for tour cities?
Usually, K-Pop shows take place in major cities across US. We have seen many fans asking to take K-pop to their cities and we decided to give those smaller cities a chance to show that their willingness to receive a K-Pop concert is just as high as any major city. Our pledging process we hold a couple of rounds for fans to chip in $10 for the city they want us to tour, and each round, the cities with the most bids gets a spot on the tour. Their pledge gives the fans perks for pledging and goes towards their concert admission ticket for the concert. Alternatively, if their city is not selected, we give them the option to get a refund or move their pledge to another city they believe they can go to to see the show! It can get competitive, but it is really nice to see fans come together to get their city through. Overall, we wanted to give fans the chance to represent their city and actually give them an equal chance for us to tour cities we may have never been to.
What does SHOW[K]ASE hope to accomplish by the end of 2024?
We are starting our first SHOW[K]ASE tours this year, so we hope that our first tours are a success and that we can continue to build trust with the fans on our platform and provide even more content and more ways to interact with their favorite artists.
Can you give any spoilers about artist partnerships that haven't been announced yet?
It’s a secret! Sometimes, we suggest a few artists to let the fans guess, so we won’t spoil for now haha!
Is there a message you would like to leave for our readers?
First of all, thank you K Fuse for featuring us and we hope that all of the readers can SHOW[K]ASE as we have a lot of exciting events and artists that we will work with in the future. Our Instagram and X is @kpopshowkase, join our community to see if we introduce you to an artist you may like!
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